Posts made in February, 2017


Prior to conducting any business venture, be it opening a business for the first time, launching a new product, or even increasing your prices it is essential to conduct market research to ensure you get the result you want. If you fail to carry out due diligence within your market research you may end up making a mistake that will cost, you both money and time. Market research is one of the efficient and cost effective ways a...

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Pricing strategy many times does not receive the importance it deserves. Not properly pricing your product most likely lead you to bankrupting your business. When developing their marketing plan, entrepreneurs skim over the pricing strategy: I wonder how is it that the decision is made about how and to whom they will market their product. Your pricing strategy could vary when selling a product or service. For example, your pricing...

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